By Maury Klein
The mammoth scale of worldwide conflict II required a mobilization attempt more than something tried in the entire world's historical past. the us needed to struggle a struggle throughout oceans and 3 continents-and to take action it needed to construct and equip an army that was once all yet nonexistent ahead of the struggle started. by no means within the nation's heritage did it need to create, outfit, delivery, and provide large armies, navies, and air forces on such a lot of far-off and disparate fronts.
The Axis powers may need fielded higher informed infantrymen, larger guns, greater tanks and plane. yet they can now not fit American productiveness. the United States buried its enemies in plane, ships, tanks, and weapons; during this feel, American undefined, and American staff, gained international warfare II. the size of attempt was once great, and the end result ancient. not just did it ascertain the result of the warfare, however it remodeled the yank economic system and society. Maury Klein's [i]A name to Arms[/i] is the definitive narrative historical past of this epic fight, informed by means of one in all America's maximum historians of commercial and economics, and renders the transformation of the US with a intensity and vividness by no means to be had earlier than.
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He also knew a few things about publicity, having auditioned talent for a Chicago radio station in the 1920s and performed in nightclubs for years. Kroc hired a publicity firm led by a gag writer and a former MGM road manager to get McDonald’s into the news. Children would be the new restaurant YOU R TR USTED FRIENDS Š 41 chain’s target customers. The McDonald brothers had aimed for a family crowd, and now Kroc improved and refined their marketing strategy. He’d picked the right moment. America was in the middle of a baby boom; the number of children had soared in the decade after World War II.
And signs bearing the Carl’s Jr. smiling little star started going up across the United States. Carl seemed amazed by his own life story as he told it. He’d been married to Margaret for sixty years. He’d lived in the same Anaheim house for almost fifty years. He had twenty granddaughters and twenty grandsons. For a man of eighty, he had an impressive memory, quickly rattling off names, dates, and addresses from half a century ago. He exuded the genial optimism and good humor of his old friend Ronald Reagan.
K. Big Burgers, and Burger Boy Food-O-Ramas. Many of the new restaurants advertised an array of technological T HE AMERICAN WAY Š 24 wonders. Carhops were rendered obsolete by various remote-control ordering systems, like the Fone-A-Chef, the Teletray, and the ElectroHop. The Motormat was an elaborate rail system that transported food and beverages from the kitchen to parked cars. At the Biff-Burger chain, Biff-Burgers were “roto-broiled” beneath glowing quartz tubes that worked just like a space heater.
A Call to Arms: Mobilizing America for World War II by Maury Klein