By Charles Wankel (eds.)
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Extra info for Alleviating Poverty through Business Strategy
Another example is the Siongoroi Dairy in Kenya that buys milk from local dairy farmers and thereby increases access to markets. From a broader perspective, the intricate link between consumers and producers and the multiple roles that people play concurrently all point to a complex web of interaction and activity. On a moral front, viewing the poor through any rigidly defined lens, including “consumer” or “producer,” is a form of distortive objectification (Buber 1996). There is no evidence that viewing the poor as consumers is inherently exploitative, as Karnani suggests.
So Where are the Global Companies? The most current critique of the BoP proposition is not about potential, but about the extent of actual involvement. If it is such a great opportunity, why are global companies not more consistently and fully involved? First, companies are getting more involved. Citigroup, P&G, Cisco Systems, ExxonMobil, Chevron, Nokia, Google, and even Wal-Mart are either directly involved already or have formal plans to get involved. Second, it is important to remember that the BoP proposition is a relatively new idea.
Hindustan Lever Limited and Project Sting. Darden Case Study UVA-E-0269. Charlottesville, VA: Darden Business School Publishing. H. E. Gorman. 2004. Hindustan Lever and Marketing to the Fourth Tier. International Journal of Entrepreneurship and Innovation Management 4: 495–511. Ashoka. 2007. Albina Ruiz. org/node/3718 (accessed December 5, 2007). L. E. Bowie. 2001. The Purpose of the Corporation. In Ethical Theory and Business Practice, ed. L. E. Bowie, 45–50. Upper Saddle River, NJ: Prentice Hall.
Alleviating Poverty through Business Strategy by Charles Wankel (eds.)